Flix Brewhouse-Merle Hay Mall

DLR Group

Recognitions: 2015 AIA Iowa Newspaper Insert

Project Description

Flix Brewhouse is a micro-brewery restaurant paired with a movie theater, and a unique addition to the transformation of Merle Hay Mall. DLR Group's design expands, renovates and improves the entire center bridge court area of the mall creating space for the new combination tenant. The renovation challenges include raising the existing roof to accommodate the required interior clearance heights for the theaters as well as minimizing disruptions to mall operations during construction. Careful selection of warm interior finishes creates a comfortable and welcoming environment that responds to the architecture and aesthetic s of the surrounding retail venues. DLR Group is recognized for listening to the Owner and enhancing the vision for the mall's future. The renovation of Merle Hay Mall includes an 80,000 SF addition of an 8-theater movie house combined with a micro-brewery restaurant. Located on the south side of the mall along the busy Douglas Avenue corridor, the 950-seat theater and restaurant will attract additional retail traffic into the mall. Patrons will be greeted with a fresh welcoming façade featuring a 55-foot tall monument sign advertising the new micro-brewery/theater tenant. DLR Group will provided all architectural, structural, mechanical and electrical engineering services for the project.