Wild Rose Entertainment engaged DLR Group to develop an entertainment plan that was at once enticing, aesthetically pleasing, and capable of spurring further development in the Jefferson community. DLR Group's design responds not only to the owner’s requirements, but to the owner’s stipulation that it be efficient, open, sophisticated, safe, clean, and offer a return on investment. The design focuses on openness. Visual connection from the inside to the outside is achieved through a large curtainwall expanse allowing natural light to stream into the building. Natural light is key to providing safe, clean and comfortable facilities while increasing the perception of openness and trust. A sophisticated palette of materials such as stone and rich woods integrate the exterior and interior spaces, conveying the feeling of luxury and comfort without being ostentatious. It is operationally efficient with the two largest volumes anchoring the development. Support spaces are placed within easy proximity of the spaces they serve.