With an owner-selected site, located in a deep depression and surrounded by typical suburban context, the project was conceived, designed and constructed in less than 6 months. The irregularly shaped site with its steeply sloping banks is located 12 feet below a heavily-trafficked intersection near the interstate exit ramps. Passing vehicles and potential shoppers are provided with a view of the store’s products through the use of elevated light monitors that double as display elements. During the day, the glazed forms provide natural light into the sales floor, while at night they act as a distinctive landmark for the area.

The 10,000 square foot floor plate incorporates a 3,000 square foot mezzanine and was designed to showcase the client’s products to maximum effect. The program consists of bridal, prom, and lingerie areas on the main level while the mezzanine is primarily dedicated to events such as runway shows. The achieved budget challenge required finished construction to fall below $100 per square foot. Driven by a concern for budget and schedule, the project employs readily-available materials in unique ways to achieve an aesthetic uncommon to the ubiquitous strip mall fabric of the surrounding area.

The building’s form and exposed interior, respond to the unique constraints of the site and program to provide a distinctive counterpoint to the delicate fabrics and rich colors of the dresses, and evening wear being displayed.